Interpretive Master Planning

What is an Interpretive Master Plan?

An Interpretive Master Plan is an indispensable tool to help an organization envision, plan, and implement a project intended to communicate thematic or informational content. Once in place, this ‘road map’ can be used for the creation and development of engaging and educational experiences. An effective Interpretive Master Plan is invaluable in helping organizations in the early stages of a project to establish fundamental goals and objectives, identify and develop the project’s main themes and topics, determine key messages to generate support among the general public, potential funders, and other stakeholders, and create strategies and approaches for delivering content to visitors and users.

The Interpretive Master Plan ensures that an organization’s messages and content truly connect with – and are understood and appreciated by – visitors in the most effective way possible.