SKOLNICK was retained to provide concept design, exhibit design, and graphic design services for the new, 10,000 sf Jeld-Wen flagship showroom in Charlotte, NC. The goal of the project was to create a customer experience center where visitors can exchange ideas, experience Jeld-Wen’s products in person, and discover the ideal models of windows and doors for their projects.
Guests enter the space through an immersive, interactive media-based orientation experience which introduces them to the Jeld-Wen brand. This opens onto a “village” area, consisting of building fragments/vignettes, which offers homeowners, architects, and builders the opportunity to explore the products in a familiar, domestic context. The following section of the showroom focuses on Jeld-Wen’s technical design and engineering innovations and explains what makes their products so unique and extraordinary. Lastly, in the “Design studio”, architects, builders, designers, and customers can initiate collaboration and discuss the wide variety of ways to use Jeld-Wen’s products.