JELD-WEN SHOWROOM
Charlotte, NC
SKOLNICK was retained to provide concept design, exhibit design, and graphic design services for the new, 10,000 sf JELD-WEN flagship showroom in Charlotte, NC. The goal of the project was to create a customer experience center where visitors can exchange ideas, experience JELD-WEN’s products in person, and discover the ideal models of windows and doors for their projects.
Services
Concept Design
Exhibit Design
Graphic Design
Size
10,000 sf
INTRODUCING THE BRAND
Guests enter the space through an immersive, interactive media-based orientation experience which introduces them to the JELD-WEN brand. This opens onto a “village” area, consisting of building fragments/vignettes, which offers homeowners, architects, and builders the opportunity to explore the products in a familiar, domestic context.
EXPLORING EXTRAORDINARY PRODUCTS
The showroom features examples of JELD-WEN’s technical design and engineering innovations and explains what makes their products so unique and extraordinary. And in the “Design studio”, architects, builders, designers, and customers are encouraged to initiate collaboration and discuss the wide variety of ways to use JELD-WEN’s products.
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